Roberto Saucedo


Heineken UEFA Champions League

We were challenged to develop a platform that leveraged consumer engagement in a way that drove brand awareness, sales, and viewership of Heineken's biggest global sports property and connected Heineken’s key Hispanic Male target. The solution was an integrated below-the-line campaign as wells a digital engagement app that proved to be the most downloaded app in the history of Heineken USA. Aside from the Heineken Champions App the  elements created included a 15 and 30 second promotion TV spot, on- and off-premise POS, on-line banners, Youtube pre-roll ads, Facebook and Twitter postings.




Frito Lay Dia De Los Muertos

Cheetos and Brisk Tea wanted to leverage the popular Mexican tradition of Dia De Los Muertos with their core Mexican consumer. We created a fun and interactive opt-in program that included a retail promotion with a digital interaction. We also created in-store POS and a digital toolkit for retailers. Over 500 stores participated. The program culminated with activations in the 2 largest markets on the weekend of Dia de Los Muertos.



AT&T Corazon De Campeon

AT&T wanted to connect with Mexican national Soccer team fans through 2 passion points: Soccer and Music. We created a platform that joined the excitement of  Mexico's National team with the music of Grammy Award winning duo Jessie and Joy. Jessie and Joy created an Anthem called Corazon de Campeon. Through various touch points that included media, PR, consumer sweepstakes, digital engagement experiential and influencer outreach the Corazon de Campeon song and platform exceeded all expectations and KPIs.

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